App Store & Developer Portal
The Varity App Store is where businesses discover and purchase apps built by developers. The Developer Portal is where you manage your listings.
- App Store — store.varity.so — for end users and businesses
- Developer Portal — developer.store.varity.so — for developers
Revenue split
Section titled “Revenue split”| Amount | |
|---|---|
| You (developer) | 90% |
| Varity (platform) | 10% |
You set the price. Varity handles billing, payment processing, and distribution.
How it works
Section titled “How it works”-
Deploy your app
Use
varity_deployorvaritykit app deployto get a live URL. -
Submit to the store
Use the
varity_submit_to_storeMCP tool or visit the Developer Portal directly. You’ll provide:- App name — what users see on the store
- Description — what your app does
- Price — monthly price in USD (or free)
- Deployment ID — links to your deployed app
-
Review
Varity reviews your submission for quality and security. Most apps are approved within 24 hours.
-
Listed on the store
Your app appears on store.varity.so. Businesses can discover, evaluate, and purchase it.
Pricing your app
Section titled “Pricing your app”You have full control over pricing:
- Free — great for open-source tools or lead generation
- Monthly subscription — recurring revenue per user (e.g., $49/month, $99/month)
Example: You price your client dashboard at $79/month. For every paying user:
- You receive $71.10/month (90%)
- Varity receives $7.90/month (10%)
The Developer Portal
Section titled “The Developer Portal”The Developer Portal at developer.store.varity.so is where you:
- Submit new apps — fill in details, link to your deployment
- Manage listings — update descriptions, pricing, screenshots
- View analytics — see how your apps are performing (coming soon)
- Track revenue — monitor earnings across all your apps (coming soon)
Log in with the same account you use for varitykit auth login.
Submitting via MCP
Section titled “Submitting via MCP”The fastest way to submit is through your AI coding tool:
“Submit my last deployment to the app store at $99/month”
This calls the varity_submit_to_store tool, which generates a pre-filled submission link to the Developer Portal. Click the link, review your details, and confirm.
Submission requirements
Section titled “Submission requirements”- Your app must be deployed on Varity (
varity_deploy) - The app must load and function correctly at the deployed URL
- Description must accurately represent what the app does
- No malicious code or security vulnerabilities
For agencies and consulting firms
Section titled “For agencies and consulting firms”The App Store is designed for agencies that build apps for multiple clients:
- Build once, sell many times — create a client portal template, price it on the store, earn recurring revenue from every business that uses it
- White-label friendly — businesses use your app at its own URL
- No infrastructure management — Varity handles hosting, auth, database, and scaling for every user of your app
- Focus on your clients — spend time on features, not DevOps
Next steps
Section titled “Next steps”- Deploy Your App — Get a live URL first
- How Varity Works — The full platform overview
- MCP Server — Set up your AI coding tool